We help businesses cross chasms
Strategy & model innovation
Brand & proposition creation
Performance & governance rigour
Waterloo Bridge is a team of business & brand leaders who help companies reinvent, launch, & measure for success.
We work with businesses that we believe in, who are either being disrupted or are themselves disruptors, helping them cross whatever particular chasm exists in front of them.
Strategy & model reinventions
Increased share of D2C from 2% to 10% for global software leader
Reinvented seasonality planning to help drive +$9bn yearly sales for the worlds biggest smartphone brand
Currently commissioned to build and execute the brand strategy for a global M&A brand
Designed c-suite to frontline digital transformation programs for a global bank
Brand & proposition creation
We’re in the middle of launching a world-class AI business
Created the worlds first super premium beer brand
Helped create the world's first branded mobile phone operator
Currently driving brand and commercial fame for a Nordic clean tech business
Performance & governance rigour
Built & directed metrics & governance process for +£250m per annum marketing budgets
Systematically improved working / non-working marketing spend ratios from 68/32 to 91/9
Helped double volumes and reduce CPAs for one of the UK's largest e-marketplaces
Implemented a new investment & profit governance strategy across 48 countries
Facing a chasm?
Somerset House
Strand, London
+44 208 2239786
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We’ve been in your shoes
In our previous lives we ran big companies. We bring the rigour of a management consultancy, the agility of creative strategists, we implement our frontline experience and move quickly.
We believe that measurability is necessity, not a luxury and results are everything.
Come say hello to us - we like to help.