Management Consultancy | Waterloo Bridge

We help businesses cross chasms

Strategy & model innovation

Brand & proposition creation

Performance & governance rigour

Waterloo Bridge is a team of business & brand leaders who help companies reinvent, launch, & measure for success.

We work with businesses that we believe in, who are either being disrupted or are themselves disruptors, helping them cross whatever particular chasm exists in front of them.

Strategy & model reinventions

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Increased share of D2C from 2% to 10% for global software leader

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Reinvented seasonality planning to help drive +$9bn yearly sales for the worlds biggest smartphone brand

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Currently commissioned to build and execute the brand strategy for a global M&A brand

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Designed c-suite to frontline digital transformation programs for a global bank

Brand & proposition creation

We’re in the middle of launching a world-class AI business

Created the worlds first super premium beer brand

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Helped create the world's first branded mobile phone operator

Currently driving brand and commercial fame for a Nordic clean tech business

Performance & governance rigour

Built & directed metrics & governance process for +£250m per annum marketing budgets

Systematically improved working / non-working marketing spend ratios from 68/32 to 91/9

Helped double volumes and reduce CPAs for one of the UK's largest e-marketplaces

Implemented a new investment & profit governance strategy across 48 countries

Facing a chasm?

Somerset House

Strand, London

+44 208 2239786

We’ve been in your shoes

In our previous lives we ran big companies. We bring the rigour of a management consultancy, the agility of creative strategists, we implement our frontline experience and move quickly.

We believe that measurability is necessity, not a luxury and results are everything.

Come say hello to us - we like to help.